J. Michael Lay

Product Design and Development
J. Michael Lay

Product Design and Development
  • Home
  • Our Work
    • Medical
    • Lighting
    • R&D -Day of Light
    • Illustration & Branding
    • Patents & Awards
  • Contact Us
  • iD2Made
  • More
    • Home
    • Our Work
      • Medical
      • Lighting
      • R&D -Day of Light
      • Illustration & Branding
      • Patents & Awards
    • Contact Us
    • iD2Made
  • Sign In
  • Create Account

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Our Work
    • Medical
    • Lighting
    • R&D -Day of Light
    • Illustration & Branding
    • Patents & Awards
  • Contact Us
  • iD2Made

Account

  • My Account
  • Sign out

  • Sign In
  • My Account

Industrial Design to Product Development

Industrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product Development

Disruptive innovation, invention, and design vision drive product development success.

Our Work
About Us

Industrial Design to Product Development

Industrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product Development

Disruptive innovation, invention, and design vision drive product development success.

Our Work
About Us
Show More

Our Process

Research & Strategy

Engineering to Production

Research & Strategy

Consumer Insight Research

UX -User Experience

UI - User Interface 

Ergonomics

Human Factors

Wire Framing 

Storyboards

Ideation

Engineering to Production

Research & Strategy

Brainstorming

Sketch Visualization

Form Studies

Mockup Models

Branding & Illustration

3D Modeling

Photo-realistic 3D Rendering


Prototyping

Engineering to Production

Engineering to Production

3D Printing - SLA, FDM Models

Aesthetic Models

Functional Proof of Concept

Packaging 

Laser cutting, engraving

Soft Goods, Sewing

Digital UI Prototypes


Revian Red Hair Growth Cap

Engineering to Production

Engineering to Production

Engineering to Production

CAD Design & Engineering

Injection Molded Part Design

Die-Cast Part Design

Sheet Metal Part Design

Designing for Light

Soft Goods Part Design

Packaging Design

About us

 Welcome to iD2 Products!
We’re an industrial design and consulting firm focused on concept and product development. Our designs have sold millions of units across industries like consumer goods, agtech, commercial lighting, and medical devices.


Founded in 2021, but powered by over 30 years of experience from our founder, J. Michael Lay, we’re passionate about designing products that make a difference. Check out some of our public work in this collection! 


We’ve worked with big names like IBM, Cree, Acuity Brands, Revian to small startups, and inventors. Do you have an idea that needs expert guidance? Let’s discuss and bring it to life!


Contact

Add These Skills to Your Team...

  • Leadership, design management, mentoring
  • Work relationship bridge-building to create great teams.
  • Design Process and Strategy
  • Sketching and Brainstorming
  • Usability, user listening, and observation
  • 3D CAD - Solidworks, Creo, OnShape
  • Adobe Creative Suite ( Photoshop, Illustrator, InDesign, XD, Premiere, After Effects )
  • Rendering: Keyshot, 3DS Max
  • 3D printing - SLA, FDM, SLS, CNC
  • Mechanical Design Engineering
  • Instructional Documentation
  • Designing for Light 
  • UX, UI Design
  • Design for Die-casting, Inj. Molding, Thermoforming, Sheet-Metal, Packaging
  • Softgoods, Sewing, Fabric
  • Woodworking and joinery
  • Painting and Prototyping
  • Start-up Flexibility and Entrepreneurship

Patents and Awards

Our direct product design work for the past 30 years has resulted in being awarded more than 100 patents for the companies we work with. Click the link and see some of those below.

Learn more

iD2 Made Shop

Visit our Etsy store to find some wood-crafted items that we make in our workshop as part of our business. Keep checking back as more are in the works! - Michael

New Product website! - Paws-N-Pets.com

 Our passion for pets and wood-craft have created a delightful set of local & hand made pet play products and toys. The Paws-N-Pets Playhouse has been released in limited production.  Each piece is lovingly crafted with care and precision, ensuring durability and natural elegance that your furry friends will adore. 

Connect With Us

Copyright © 2023 iD2 Products, LLC - All Rights Reserved.

Powered by

  • Medical
  • Lighting
  • Contact Us
  • iD2Made

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept