J. Michael Lay

Product Design and Development
J. Michael Lay

Product Design and Development
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Industrial Design to Product Development

Industrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product Development

Disruptive innovation, invention, and design vision drive product development success.

Our Work
About Us

Industrial Design to Product Development

Industrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product DevelopmentIndustrial Design to Product Development

Disruptive innovation, invention, and design vision drive product development success.

Our Work
About Us
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Consumer Products

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Medical Devices

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Lighting

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Illustration & Branding

Our Process

Research &Analysis

Engineering to Production

Research &Analysis

Understanding the client and user needs through observation, market & product analysis, use studies, and more.

Ideation

Engineering to Production

Research &Analysis

Brainstorming

Sketch Visualization

Form Studies

Mockup Models

Branding & Illustration

3D Modeling

Photo-realistic 3D Rendering


Prototyping

Engineering to Production

Engineering to Production

3D Printing - SLA, FDM Models

Aesthetic Models

Functional Proof of Concept

Packaging 

Laser cutting, engraving

Soft Goods, Sewing

Digital UI Prototypes


Revian Red Hair Growth Cap

Engineering to Production

Engineering to Production

Engineering to Production

CAD Design & Engineering

Injection Molded Part Design

Die-Cast Part Design

Sheet Metal Part Design

Designing for Light

Soft Goods Part Design

Packaging Design

About us

 Welcome to iD2 Products!
An industrial design and consulting firm focused on concept and product development. Our designs have sold millions of units across industries like consumer goods, agtech, commercial lighting, and medical devices.


Founded in 2021, but powered by over 30 years of experience from our founder, J. Michael Lay, we’re passionate about designing products that make a difference. Check out some of our public work in this collection! 


We’ve worked with big names like IBM, Cree, Acuity Brands, Revian to small startups, and inventors. Do you have an idea that needs expert guidance? Let’s discuss and bring it to life!


Contact

Add These Skills to Your Team...

  • Leadership, design management, mentoring
  • Design Thinking
  • Design Process and Strategy
  • Sketching and Brainstorming
  • Usability, user listening, and observation
  • 3D CAD - Solidworks, Creo, OnShape
  • Adobe Creative Suite ( Photoshop, Illustrator, InDesign, XD, Premiere, After Effects )
  • Rendering: Keyshot, 3DS Max
  • 3D printing - SLA, FDM, SLS, CNC
  • Mechanical Design Engineering
  • Instructional Documentation
  • Designing for Light 
  • UX, UI Design
  • Design for Die-casting, Inj. Molding, Thermoforming, Sheet-Metal, Packaging
  • Softgoods, Sewing, Fabric
  • Woodworking and joinery
  • Painting and Prototyping
  • Start-up Flexibility and Entrepreneurship

Patents and Awards

Our direct product design work for the past 30 years has resulted in being awarded more than 100 patents for the companies we work with. Click the link and see some of those below.

Learn more

iD2 Made Shop

Visit our Etsy store to find some wood-crafted items that we make in our workshop as part of our business. Keep checking back as more are in the works! - Michael

New Product website! - Paws-N-Pets.com

 Our passion for pets and wood-craft have created a delightful set of local & hand made pet play products and toys. The Paws-N-Pets Playhouse has been released in limited production.  Each piece is lovingly crafted with care and precision, ensuring durability and natural elegance that your furry friends will adore. 

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