About us

 Welcome to iD2 Products!
An industrial design and consulting firm focused on concept and product development. Our designs have sold millions of units across industries like consumer goods, agtech, commercial lighting, and medical devices. We are located in North Atlanta, Georgia, but work for clients across the US.

Founded in 2021, but powered by over 30 years of experience from our founder, J. Michael Lay, we’re passionate about designing products that make a difference. Check out some of our public work in this collection! As a founding designer in three startups and a history in corporate design/engineering departments, we know how to develop what your customers need. 

We’ve worked with big names like IBM, Cree, Acuity Brands, Revian to small startups, and inventors. Do you have an idea that needs expert guidance? Let’s discuss and bring it to life!

• Leadership, design management, mentoring
• Design Thinking
• Design Process and Strategy
• Sketching and Brainstorming
• Usability, user listening, and observation
• 3D CAD - Solidworks, Creo, OnShape
• Adobe Creative Suite ( Photoshop, Illustrator, InDesign, XD, Premiere, After Effects )
• Rendering: Keyshot, 3DS Max
• 3D printing - SLA, FDM, SLS, CNC
• Mechanical Design Engineering
• Instructional Documentation
• Designing for Light 
• UX, UI Design
• Design for Die-casting, Inj. Molding, Thermoforming, Sheet-Metal, Packaging
• Softgoods, Sewing, Fabric
• Woodworking and joinery
• Painting and Prototyping
• Start-up Flexibility and Entrepreneurship