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REVIAN RED HAIR GROWTH SYSTEM
We were engaged to design and develop a flagship hair growth product, powered by their patented dual-wavelength, light-based, Nitric Oxide technology. Our mission was clear: create a wearable, user-friendly device that tackled industry challenges with daily compliance while appealing to dermatologists and consumers.
The result?
A ground-breaking digital app-controlled device weighing just 0.34 lbs. This battery-powered innovation combines medical-grade LEDs with flexible circuitry, in a comfortable, soft goods cap. It delivers a sleek, first-of-its-kind patented solution that redefines convenience and efficacy in hair growth therapy. Visit their website at:
revian.com
Early Concepts and Illustrations
We envisioned a sleek, minimalist headwear design resembling a comfortable fabric cap. By leveraging a phone app for computing power, we crafted a flexible cap with soft, comfortable elements that securely house the flexible electronics. Through impartial, offsite user focus groups, we gained valuable insights into functionality, user interface, and daily treatment needs. These findings guided us toward a unisex design with minimal visible plastic, enhancing both style and accessibility.
Sewn Prototypes
The cap went through dozens of iterations along the way as we determined the right balance between fabric, foam, flexible electronics, lensing and comfort. When we started, the cap had more of a hard skeletal frame with fabric covering. It progressed to a laminated various fabric and foam combination with strategic cuts for expandability.
Eventually, we found the right mixture of laminated polyethylene foam, stretch fabric, and panels around the ears. You can also see in one of these prototypes that we kept the electronics in a case on the outside of the cap as our electrical team worked on the drive circuit. That made it much easier to access component changes housed in a 3D printed cover.
Finalized System - FDA Cleared in 2016
The innovative Revian Red system we helped create is a seamless blend of cutting-edge hardware (flexible cap), intuitive software app, essential accessories, secure cloud database, and sleek packaging. We were an integral part of the entire development journey, collaborating with top-tier mechanical engineers, industrial designers, software developers, and electrical engineers to bring this vision to life. Manufacturing kicked off right here in the US, fueling our early growth. As demand soared, we scaled up by shifting production to Asia. We partnered with manufacturers in China, Malaysia, Taiwan, and back home in the US to make the parts.
Currently, ID2 remains a key contributor to Revian, ensuring the product's longevity, launching exciting expansions like Revian Lyte, a travel case, and delivering top-notch customer support to their customers when needed. We are with them every step of the way.
UX - User Experience Design
Over 80 million people suffer from patterned hair loss – stop losing and start regrowing your hair from the palm of your hand with the REVIAN app, the first and only FDA-cleared mobile app for the treatment of hair loss! For just 10 minutes a day, our smart app + wireless cap give you complete and total control of your treatments in the fight against hair loss. This personalized smart app controller starts and pauses treatments, sends helpful calendar reminders to make sure a treatment is never missed, and enables users to track progress by reviewing past treatment milestone photos.
Flowcharts and Vision Mind Maps
In the early stages of developing the Revian app, we created detailed flow charts to prioritize FDA compliance, ensuring precise control over treatments delivered via the cap. We also established a clear hierarchy for the icon tray, highlighting key actions that users could access seamlessly from any screen. To determine the most essential features, we employed mind maps to brainstorm and visualize the dynamic interactions among the app, the cap, and the AWS registration database. These mind maps helped us map out the seamless flow of information. These visual tools provided an invaluable overview of user experiences, streamlining the process of designing and laying out the app's intuitive screens.
Story Board Mock-ups
To enhance communication with our app programmers and clearly illustrate the app's functionality to investors, we crafted detailed storyboard screen layouts featuring representational graphics. This approach empowered our graphic designers and UI team to vividly realize our vision. The initial release underwent rigorous evaluation by the usability group, followed by comprehensive qualification testing for the entire system. As the only FDA-cleared digital app and system for hair loss, we recognized its immense value for both Revian and our customers.
As we began selling our product through dermatologists, we discovered that our largest customer segment consisted of older women seeking effective treatments for hair loss. Originally designed for tech-savvy men in their 30s and 40s who were comfortable with iPhones and Android devices, the product revealed a familiarity gap that required targeted improvements.
To bridge this divide, we developed a streamlined set of onboarding steps. These guided users through seamless registration, featured easy-to-play instructional videos, and included automated connections to the cap.
This enhanced app interface transformed the onboarding experience, leading to a dramatic reduction in support calls. Dermatologists welcomed the changes, and customers achieved much higher success rates during their first connections. We also observed that once users connected successfully, completing daily treatments became significantly easier and more intuitive.
Available Now
The Revian app stands out as a significant competitive edge over rivals offering basic helmets with mere on/off switches. Though it may appear more complex at first glance, it serves as a powerful motivational tool, enabling ongoing firmware updates, detailed progress tracking, timely schedule reminders, and easy capture of before-and-after images using your smartphone.
This app creates daily opportunities to connect with our customers, providing valuable education on alopecia, nutrition, and other factors contributing to hair loss. Users can easily reach out for personalized support and access an always-current instruction manual. Download the free app today from the App Store or Google Play to explore this exceptional product for yourself at revian.com.
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